About Us
Founded in 2022 under its parent company Fairvalue Insuretech Pvt. Ltd., The Policy Exchange is a next-generation InsurTech start-up focused on transforming the life insurance ecosystem. It was established by industry veterans with over 50+ years of combined experience across the insurance and financial services sectors.
The company emerged to address the challenge of policyholders who, due to financial stress, often discontinue or close life insurance policies, resulting in the loss of both protection and value. To bridge this gap, The Policy Exchange built a unique, technology-enabled platform that connects policyholders, insurers, and participants through a structured assignment workflow for pre-owned policies. This helps troubled policyholders retain value, supports insurers in addressing persistence challenges, and creates opportunities for participants to engage with existing policies in a transparent and regulated environment.
Addressing a Long-Standing Industry Challenge
Why is There a need for The Policy Exchange?
In the evolving insurance landscape, policyholders often find themselves unable to continue paying premiums, leaving policies inactive. This results in losses for both policyholders and insurers, as valuable policies lose their potential. Traditional insurance models lack flexibility, leaving policyholders without coverage and insurers with disengaged customers. A platform like The Policy Exchange is needed to bring flexibility, continuity, and clarity into the insurance ecosystem.
Our Solution
At The Policy Exchange, we offer a platform that allows policyholders to list their policies for transfer, enabling them to retain value from policies that would otherwise become inactive. The platform facilitates seamless transitions through secure assignments, ensuring policies remain active and valuable, benefiting both policyholders and Policy Sponsors. Our approach incorporates advanced technology to ensure compliance, transparency, and smooth operations throughout the process.
Making An Impact
Our platform provides a structured, transparent, and technology-driven solution that helps policyholders recover value and retain coverage while enabling Policy Sponsors to access curated policy opportunities. By reducing the risk of policy discontinuation and improving client retention, we help strengthen relationships among policyholders, insurers, and Policy Sponsors.
Our Mission
Our mission is to redefine insurance as a modern, performance-oriented financial asset class. At The Policy Exchange, we aim to increase the liquidity of life insurance policies by de-coupling the growth opportunity from protection, which will not only protect the insurance cover of the financially troubled policyholders but also provide a safe growth opportunity platform for Policy Sponsors seeking to grow their wealth through a secure, regulated, and transparent marketplace.
Leadership
Co-Founder & CEO
Tarun Bahri brings 16+ years of insurance expertise and 11 years in banking, leading functions including customer retention, service excellence, and innovation at Max Life Insurance. Prior roles span Citibank, HDFC Bank, and ABN Amro Bank.
Co-Founder & Director
Naveen has 25+ years in consumer banking and telecom with large-scale outsourcing experience at Bharti Airtel, SBI Cards, and Citibank, launching his entrepreneurial venture in 2013.
Co-Founder & Director
Safia possesses 25+ years in telecom and social sectors with leadership roles in sales, marketing, operations, and credit-control across Koshika Telecom, Global Telesystems, and Bharti Airtel, co-founding her venture in 2013.
Governance
The Policy Exchange operates under a robust governance framework that ensures transparency, regulatory compliance, and ethical conduct at every level. Our board brings together seasoned professionals from insurance, banking, and technology to provide strategic direction and oversight. We adhere to all applicable IRDAI regulations and maintain rigorous internal controls to safeguard the interests of all stakeholders — policyholders, insurers, and Policy Sponsors alike.
As an IRDAI-recognised InsurTech, we are committed to setting new benchmarks for integrity and accountability in the secondary life insurance market. Our governance structure ensures that all transactions are conducted with the highest standards of professionalism and legal compliance.